Executive Team
CAMERON ROBB, President and CEO, Director

Cameron Robb founded On4 in June 2004 and is the Chief Executive Officer for On4™ Communications, Inc. Through the development of key partnerships, Cameron is striving to make On4™ a business leader in the Location Based Service industry. Prior to On4™ Communications, Cameron worked as an executive management consultant for both private and publicly held companies reporting on the NYSE in diverse industries such as Entertainment, Technology, Energy, and Consumer Products. His expertise with helping companies acquire financing, build International Sales programs and create innovative marketing strategies has enabled them to become more successful. Cameron has previously held the position of CEO/President and Co-founder of a North American entertainment and licensing company where he was instrumental in evolving the company's brand and increasing sales revenue over an eight-year period. He has assisted companies with financing, developed International Sales Programs, created innovative marketing strategies, and has helped develop several corporations into successful businesses. Currently Cameron serves as a Board Member for On4™ Communications and is an Advisory Board Member for several companies, including FirstStar Sports, Inc., and the Canada Arizona Business Council. He is also a proud mentor to Arizona State University students under their Technopolis Program, which was established to help ASU become a more responsive and entrepreneurial university.

CHRIS LARSON, Consultant

Chris has extensive public company experience and co-founded and acted as CFO of Cash Systems, Inc., a NASDAQ traded (symbol CKNN) financial services company involved in the casino gaming industry from 1999 to 2006. During that time Chris also was a Director of Cash Systems. Cash Systems was taken public via a reverse merger and during Mr. Larson's tenure the company experienced rapid revenue growth from $600,000 to $100,000,000 annually. As CFO, Chris helped the company through $55,000,000 worth of private placements and assisted the company in securing several vault cash arrangements. Chris has served as a board member for four publicly traded companies over the past several years. Chris's experience with public companies ensures that he brings an extensive array of financial accounting, financial anaylysis, SEC reporting/compliance and management skills to On4.

GORDON C. JESSOP, DIPL.T., B.A., R.I.(BC), Corporate Development - Consultant

Mr. Jessop possesses over 20 years of management experience accompanied with relevant post secondary education as a Financial and Business Analyst. He has degrees and/or diplomas from Simon Fraser University, University of British Columbia and the British Columbia Institute of Technology. Mr. Jessop has held senior management positions with major Canadian Lending Institutions and GE Capital Insurance. He has extensive practical experience in economic analysis, risk assessment, project financing, Internet revenue modeling, interactive website design as well as developing business/revenue models for a variety of companies and business ventures in such diversified industries as: Energy Technology, Retail Grocery, E-commerce, Television and Education. He has also been responsible for the design, research and implementation of both corporate strategic initiatives and consumer products. Gordon joined PetsMobility Network, Inc., a Canadian based company in 2004, and then became a founder in both PetsMobility, Inc. (March 2006) and On4™ Communications, Inc. (June 2006) in the U.S., whose primary focus has been to provide Location Based Services (LBS) to the pet marketplace.

ED AARONSON, Consultant

Ed has been a Vice President for Sprint/Nextel, a leading provider of wireless and wireline communications services for consumers, businesses, and government users, over the last 12 year period. For the past 3 years, Ed was the Area Vice President for the Desert Mountain Area of Sprint Nextel, which oversaw the 5 market Desert Mountain Area (including Arizona, Colorado, Utah, New Mexico and El Paso). His responsibilities for the area include P&L, all sales and distribution channels and local marketing programs. Ed's previous positions within Sprint include Vice President of Emerging & Mid Markets for the Southeast Region, Vice President of Business Sales for the Southeast Region for the PCS Division of Sprint, Vice President of National Account Sales for the PCS Division of Sprint, & Area Vice President for Sprint PCS responsible for field operations in Arizona and New Mexico. Prior to joining Sprint PCS, Ed spent over 11 years in positions of increasing responsibility within GTE. He joined GTE in 1984 and held various executive posts, including Vice President and General Manager of GTE Inter Carrier Service Bureau and Area General Manager in GTE Mobility (PCS) Personal Communications Group. Ed has authored articles in industry publications including Cellular Business Management and has been invited to speak at various telecommunications forums including Cellular Telecommunications Industry Association (CTIA) events and the National Communications forum. Ed was born and raised in Wilmington, Delaware and received a Bachelor of Science degree from the McIntyre School of Commerce at the University of Virginia. Ed is a current member of the Fiesta Bowl committee as well as being active with youth sports.